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Extracts from this document introduction marketing management procter & gamble, inc (scope case) situation the mouthwash market was. Case study – procter & gamble history: in 1997 procter & gamble awarded commonwealth inc a contract to operate a 106,000 square foot scope. Learn how we helped procter and gamble (p&g) cut its time to market, cut development costs and put products in consumers' hands faster.Download
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